Can we all invent?
How can we find the next big thing?
Simple breaks the myth of genius and madness underlying the ability to invent. The book reveals the Methodical Inventive Thinking (M.I.T.) method, enabling anyone to invent and innovate. Simple is an ideal book for every thinking person. It is a mental growth book for those seeking creativity, new product development, and an inspirational source for business and technological people.
“I am sure that this book will become a key tool for any CEO, manager, or team member interested in understanding and implementing Methodical Inventive Thinking in their organization.” Ofer Gilboa, CEO – Bagir Group – Global Innovative Tailoring (Bagir’s products are sold in the US, UK, and other European countries.) ”Following a precise definition of the challenge, the application of thinking tools led to new solutions. Ideas put forward in this book were developed into new products for the company.” KLA-Tencor (A Fortune 500 company and global leader in the semiconductor capital equipment industry.)
“Riveting! A real eye-opener. It provides a different perspective and a new problem-solving tool.” Noa Carniel-Goldman, Software Development Manager at Intel.
